Lightweight tools are critical to your success in the USA
Plans are useless, but planning is indispensable; Eisenhower
As a small business with an operation in the USA it is fairly important to use lightweight tools that don’t take too much time to use, are easy to understand and bring enough clarity to the situation for your company to find it useful. The tools should be able to easily incorporate into the reporting processes already in place while, once again, not bring added overhead.
Added overhead is what can start to derail the company in its progress simply for the fact that there are more small tasks than one can ever imagine, most of them important but not drivers for sales and growth. These items are invisible to the HQ location and therefore pose enormous risk to the US operation. Anything that is an urgent task to the US operation, but is invisible to the HQ poses a risk as it takes away resources, to In another blog post on @SuccessInTheUSA we will discuss what these items consist of and how to manage them so they do not overtake the resources of your company.
When planning initiatives to drive sales and growth in the US-market, we have been using a super simple framework called The Execute to Impact model. See illustration below:
The Execute to Impact Model is a simple, easy to understand and easy to communicate tool that you can use when deciding between which projects/clients/initiatives to go after in the US-market.
Here at Katapult Group we use it regularly, whipping up the model on the whiteboard then placing the initiatives within the Execute to Impact model supporting the placement of each initiative with discussion related to the two defining parameters: Potential Impact vs. Ability to Execute.
The beauty of the model is its simplicity and flexibility. It is very easy to engage in constructive dialogue around each initiative, whether you have the ability to execute (resources, competencies, time, money, support from HQ, relationships, etc.) as well as quickly defines which initiatives have a bearing in reality, i.e. which initiatives you know and can quantify to create value for your company. The model can be further refined to encompass specific parameters, such as size of the circles for the resources required, color of circles based on the type of effort, and other.
Lastly, the Execute to Impact Model encourages having at least one initiative that stretches the organiation. Google calls these initiatives Moonshots, the initiatives that have a minimum potential impact of 10X to the organization.
The Execute to Impact Model is a simple and easy to use planning and prioritization tool for small and large international companies wanting to achieve success in the USA.
Let us know if you would like further information on how to use the Execute to Impact Model. We are very curious to hear your feedback and if you have found it useful.